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Design Thinking Revisited

Design Thinking promises innovation — yet too often delivers workshops, Post-its, and incremental ideas instead of real impact. Most practitioners know this gap. The method looks clear on paper, but in practice, it is constantly adapted, simplified, and reinterpreted. Even IDEO, Stanford, HPI, and Rotman define it differently. So instead of another expert explaining it, we put Design Thinking itself under the microscope — and work on it together.

What Makes This Session Different

This is not a lecture. This is not another framework. session creates a space to exchange that experience, challenge assumptions, and examine where the method works — and where it does not.

AGENDA- What We Will Do

Part 1: New Research on Design Thinking Blind Spots — and How to Overcome Them

  • Abductive thinking as the foundation of Design Thinking
  • Cognitive biases as invisible barriers to innovation
  • Cultural limitations of a predominantly Western approach 

Part 2: Interactive Workshop

  • Map research insights to real project experience
  • Identify weaknesses across Design Thinking phases
  • Develop concrete improvements for practice

Part 3: Discussion

  • How can Design Thinking evolve to deliver stronger results?
  • What needs to change in a real-world application?

For Whom This Session Is Designed

  • Design Thinking practitioners
  • Those who want to move beyond theory and understand how the method really works in practice

Our Outcome – Our Contribution

The goal is to generate practical insights that help improve how Design Thinking is applied in real projects.

About Akin Duyar

Akin Duyar is a Design Thinking researcher, coach, and lecturer with more than 25 years of experience in innovation and creative industries.

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